A model way to boost your sales
So you have a pretty successful retail outlet… but how do you keep your displays interesting and engaging? Look no further than Mannequins International.
RETAILERS across the world are all faced with the challenge of keeping a good store layout with attractive displays that will ultimately entice more customers to part with their cash.
The fishing trade is no different to any other market in which retail outlets and stores are common. Presentation is an important aspect to encouraging sales and bringing people in through the door.
But there is one key aspect used by literally thousands of retailers across the world in all marketplaces that fishing might have been missing out on for years. The humble mannequin might seem obvious, but when was the last time you saw one in your local tackle shop? Enter Mannequins International…
Based in the idyllic surroundings of Pompano Beach, Florida, United States, Mannequins International (MI) has over 40 years experience in the fibreglass and artistry industries. The company is now aiming to revolutionize the sport fishing and hunting markets with its latest lines of mannequins.
"Our line of extreme sports mannequins should make waves with retailers and consumers alike," begins Mannequins International's enthusiastic V-P Kim Underwood.
"As a team at MI, we are fishing and hunting enthusiasts – it is our lifestyle! It is with great pride that we present Mannequins International Extreme Mannequins for Extreme Sports Division. We have designed and created an exciting line of fishing and hunting lifestyle mannequins in such realistic poses, it is sure to create an excitement level in your stores that no other display ever has."
And this excitement level can translate into sales. Not only can these mannequins display the obvious products (clothing) but they can also hold rods, reels and other types of fishing equipment. Noticing a product in a more realistic and life-like situation is bound to inspire the imagination of your customers more than just seeing it in a glass cabinet or boxed on a shelf.
"MI has taken every step possible to create a line of mannequins to capture the attention of all sports enthusiasts and increase sales of your apparel and gear. Our lifelike poses come with an assortment of props to create the lifestyle image; such as, a variety of fish as well as realistic reproduction guns, bows and background props like trees and rocks, to give an authentic look," reiterates Kim.
"The mannequins themselves are reinforced in the arms and hands to ensure the props they are holding are securely fit – whether they hold one of our props or any gear you may want to display. Every attention to detail has been taken to make sure balance and manoeuvrability is in place on each mannequin to make your display set-up as pain free as possible."
There are other advantages to having mannequins like these in your store besides the obvious aesthetic appeal. One example is saving space. You could feature your top rod, reel and clothing items on a mannequin in a prominent position in your store whilst holding the stock in a storeroom creating more space on your shop floor. You only need one display model that looks great for customers to be interested and inspired by the product. It seems an obvious step for retailers in the fishing sector to catch up with their fashion counterparts, as Kim explains: "Sporting apparel and gear has never been as high tech and attractive as it is today, why not use an attractive way to present it? The use of mannequins in a display has been proven to produce more sales. An emotionally engaged consumer will buy product and come back for more!"
There is also the opportunity to create some eye-catching window displays using MI's mannequins and props. Another benefit of dealing with MI is the fact that they offer repair and repainting services on mannequins if they suffer from wear and tear. The company even offers abstract new colours to its mannequins to fit in with a logo or just to freshen them up.
Men, women and children models are available and if you are in the state of Florida you could even visit MI's showroom, located approximately a 40 minute drive from Miami airport. For all other enquiries about how MI could help you make the most of your stock, contact the company directly.
Contact: Mannequins International
T: 1 877 781 4818
E: kim@mannequinsinternational.com
W: www.MannequinsInternational.com |
